MetzWood Insurance Rebrand & Website
Work done under contract at Vibrant Brands 2021 - 2022
MetzWood is an insurance firm in New York and has been in business for over 100 years. Their logo and website were outdated and didn’t instill confidence in their users. They needed branding that helped qualify them as the top-rated insurance firm that they are.
MetzWood was started and is still located in Chatham, NY which is known for its iconic clock tower. The tower has always been featured in the MetzWood logo and they wanted to continue that tradition as an ode to their long history as a part of the community.
MetzWood strives to give back to the community by making contributions to local charities. In addition to their main logo they also requested a “MetzWood Cares” logo with hand-lettering to use in their outreach.
MetzWood’s website was outdated and not user-friendly. They experienced higher than average bounce-rates and low conversion rates due to a confusing hierarchy, and no clear user journeys. After speaking with MetzWood and their customers, we identified three main goals which informed the design for the new site.
Make it easy for users to contact MetzWood and start a proposal both online and over the phone.
Make insurance product information easy to find.
To qualify MetzWood as a convenient, reliable, professional and friendly insurance broker.
