Hidden Springs Brewhouse Branding & Packaging

2019 - 2022

Hidden Springs Brewhouse started in 2019 as a passion project. The owners came to me with a few ideas for a logo but after hearing the name I conceived the idea of a blindfolded goddess who would be the guardian of Hidden Springs.

This struck a chord with the owners and they told me the story of a statue, “The Lady of the Lake”, that had been pulled out of a nearby lake decades earlier but was inconceivably put back and lost to time. The parallel was uncanny, and a legend was born.

Hidden Springs identified some best-selling brews that they wanted to begin canning for takeaway and sales in local stores. This meant a fresh set of labels.

We all agreed that each can should have its own personality that speaks to the nature of the beer. I did fun illustrations that differentiate them from one another and allow people to connect with their favorite brew on a new level.